Product and equipment website
Preptec Ireland case study.
A product-led website for floor preparation tools, machines and equipment.
preptecireland.ieThe project
What the business needed.
Preptec Ireland needed a site structure that could support product categories, equipment information and customer enquiries. The build focused on clear navigation, product grouping and search-ready page foundations.
Customer requests
- Organise products and categories clearly
- Support flooring and preparation equipment searches
- Make enquiry and shop routes easy
- Keep the website usable on mobile
preptecireland.ieWebsite structure
Clear sections, better mobile flow and stronger presentation.
The page structure was planned around what customers need to see first: what the business does, who it helps, why it can be trusted and how to make contact. Each section was kept direct, visual and easy to follow.
- Photo-led page structure
- Mobile-first layout
- Clear service or product sections
- Simple contact and enquiry actions
- SEO-ready foundations
Outcome
A clearer product website structure with stronger category presentation and enquiry routes.
The finished website gives the business a stronger online base with clearer messaging, better presentation and a simpler route for customers to enquire, order or book.